New Age encompasses an expansive range of products and concepts. This can include Wiccan and Pagan goods as well as more mainstream offerings like yoga and astrology that may be familiar.

New Age products are often promoted in their own aisle within supermarkets’ beverage sections, though one chain has found success by placing coolers with these beverages next to soda lanes for easy access.

What is New Age?

New Age is an umbrella term used to encompass various beliefs and practices related to spirituality, metaphysics and alternative health. Central to its philosophy is the belief that humanity is by nature part of divinity; people with elevated consciousness who connect with all that exists can transform both themselves and our planet through connecting to all that exists.

Channeling and crystals are two popular transformative techniques associated with New Age practices. Channeling involves creating contact with extraterrestrial entities that speak through one to discuss spiritual or philosophical matters through channeling.

Felicia Riccardo of Starlinks in Long Beach, California notes that other beliefs associated with New Age include reincarnation, chakras and zodiac, as well as inspirational decks containing quotes or images for guidance that can be pulled at random from cards containing inspirational decks containing quotes or images for guidance – inspirational decks being increasingly popular within this movement – as are smudge sticks containing bundles of herbs used during ceremonies in stores that specialize in New Age goods.

What is a New Age Store?

New Age stores are retail businesses that sell spirituality- and holistic wellness-related products, including events like tarot card readings and aura photography to promote them. In addition, they may provide spiritual services like Reiki healing sessions and psychic readings; typically located in vibrant communities with open-minded customers.

“New Age” is an all-encompassing term, covering not only lesser-known categories like Wiccan or Pagan goods but also yoga and astrology, two more mainstream subjects that may not be fully understood by consumers. To counter misperceptions about what they offer to customers, retailers like Liss use networking tools like The Coalition of Visionary Resources to educate the public on what their inventory includes.

Wholesalers also support new age retailers by providing education on the market. New Age Retailer, for instance, is an educational magazine which covers new books in the metaphysical market and provides basic ordering information. Other publications may provide further assistance by giving retailers tips to increase sales or acquire better inventory.

How to Start a New Age Store

New age stores are designed to offer their customers an assortment of spiritual items and services in an inclusive and comfortable setting, such as crystals, incense, tarot cards and other products related to spirituality; services include tarot readings and energy healing sessions.

Many retailers focus on building customer relations through events and workshops, like Margaret Ann Lembo of The Crystal Garden in Boynton Beach, Florida who hosts monthly classes like Totally Tarot and Sense and Spirit Saturday where customers can buy products while also saving 10% at her store.

New Age stores can draw customers by specializing in specific categories of products. Retailer Susie Hare of the International New Age Trade Show in Denver, Colorado suggests selling crystals, tarot cards and candles to spiritual seekers interested in alternative healing practices and holistic health. Wiccans and Pagans may prefer stores offering ritual tools, spell ingredients and books about witchcraft and Pagan culture.

How to Make Money in a New Age Store

New age stores typically make money through selling spirituality-related products and services such as crystals, books, incense and tarot cards as well as readings and energy healing services. Furthermore, such stores may host events related to yoga, meditation or tarot card readings for additional revenue generation.

A new age store can boost their bottom line by offering discounts on certain items, like tarot cards and incense. They may also implement a rewards program which allows customers to accrue points with each purchase they make.

To maximize profits in a new age store, it is vital that retailers understand their target market and understand its products. Retailers can gain more insight by attending trade shows such as INATS or COVR or joining networking groups like The Coalition of Visionary Resources which comprises 250 New Age wholesalers and retailers.