Many gift retailers carry New Age products like candles, stones and jewelry; wholesalers such as Mystic Elements in Naples, Florida also sell zodiac and birth charms.

Young adults often prefer New Age spirituality because it allows them to practice without feeling bound by any one religion. According to Jason Perez, an Akashic Reader and crystal healer at Mostly Angels in Beverlywood, CA, his store’s popularity can be traced back to this reason alone.

What is New Age?

The New Age movement draws upon Hinduism, Buddhism, Taoism and human potential principles for its beliefs and spiritual practices. This open spirituality incorporates elements from various religions as well as Western esotericism; New Age Retailer magazine features several hundred new releases in this field as well as products related to crystals, music and tarot cards among its listings.

The New Age movement also promotes the concept of an invisible, universal energy known by various names across cultures, such as prana, mana, odic force or ch’i that undergirds and pervades all existence. New Agers believe that tapping into this force can improve health and create a sense of well-being – although practitioners of the movement often transition between spiritual traditions.

What is the Purpose of a New Age Store?

New age stores aim to provide an atmosphere where individuals can safely explore spirituality without judgement or ridicule, while offering education on different paths to spirituality.

At Earth Spirit in Red Bank, New Jersey, customers can experience a traditional sage or white sage smudging treatment to cleanse and purify themselves and their surroundings with aromatic plants. Furthermore, Earth Spirit also offers crystal laying sessions whereby crystals are placed strategically around the body to infuse it with healing energy and give individuals healing potential.

New Age stores may also provide services like tarot card readings and palm readings, which have become increasingly popular as Americans become more accepting and inclusive about their religious beliefs.

Spiritual practices have grown increasingly popular over time, evidenced by an increase in demand for these items from both mom and pop shops and larger retailers serving millennials. Even celebrities such as Kylie Jenner are stockpiling crystals – she recently posted an image showing off her collection to over 750,000 followers on Instagram!

How Does a New Age Store Operate?

A new age store offers an assortment of products for various spiritual paths and beliefs, such as Wiccan, Witchcraft, Santeria and Buddhism. Furthermore, these stores sell candles, crystals, herbs and tarot cards in addition to offering workshops or events such as guided meditations, readings or aura photography sessions.

Susie Hare, show manager for Denver’s International New Age Trade Show, defines “New Age” broadly. This category encompasses not only lesser known practices like Wiccan and Pagan but also yoga, astrology and spirituality – which are more accessible for mainstream shoppers.

Nearly every city and state offers new age stores for people who believe spiritual objects have the power to guide them on their spiritual path. These metaphysical stores are popular with people who trust spiritual objects as guides on their journey; helping people discover truth, develop unconditional love for all people regardless of religion or geographical origin, as well as build stronger connections between themselves and their psychic selves.

How Can a New Age Store Make Money?

A new age store can generate profits by providing products and services that encourage spiritual exploration. Customers can purchase crystals, incense and books to gain more knowledge on various beliefs while getting spiritual consultations such as tarot readings at the store.

Successful new age stores also often provide workshops or seminars on meditation, yoga and energy healing to attract more customers and drive revenue growth for the business. These classes can also serve as an attractive marketing opportunity to reach potential new clientele.

Felicia Riccardo of Felicia Riccardo Wholesale says one way to start a new age store successfully is by emphasizing Wiccan and Witchcraft supplies. Offering books about Witchcraft can help customers understand its culture and history more fully. Aside from selling Witchcraft-related books, stores may make money offering zodiac and birth charm products more familiar to general audiences, or offering mail orders or website-based deliveries for deliveries purchases – as all three strategies generate profits and drive sales in equal measures.