New Age stores specialize in selling an assortment of products ranging from crystals and herbs, incense, meditation aids and exotic plants, along with services like tarot readings or palm readings.

New Age beliefs and practices vary considerably, but most generally adhere to a universal trend toward peace and spiritual awakening in today’s world. Many New Agers view history as having experienced periods of increasing violence and spiritual decline that are now being reversed through this current era.

Spirituality

Spirituality encompasses various practices that create feelings of interconnectivity with both others and nature. While religious practices can fall under this category, spirituality also includes meditation, yoga and spending time outdoors.

New Age decor often represents the concept of connecting spiritually and naturally with nature. For instance, New Age stores sell crystals believed to have healing properties as well as cleansing kits featuring sage bundles, matches, sea salt and candles for ritual cleansing rituals.

Some retailers host classes to teach meditative techniques like yoga and tai chi, or how to work with crystals. The Crystal Garden in Lithia Springs, GA, for instance, provides many such classes – such as Totally Tarot and SoulJourney – which generate additional sales of candles, incense and tarot decks as well as New Age books – according to Ginger Price from New Leaf Distributing Company’s wholesale distributor of books on spirituality and metaphysics based out of Lithia Springs GA.

Jewelry

Jewelry has long been an integral part of human culture, serving multiple functions ranging from personal adornment and status symbol to conveying political or religious messages. Jewelry history is rich and complex, as each civilization and era developed their own styles and techniques for jewelry-making.

Results from this research demonstrate that consumers tend to prefer new age stores for several attributes, including variety and variety (trendy/new generation products), distinctive/innovative products, uniqueness/not available elsewhere products (mean rating of 4 for these factors) as well as unique/not available elsewhere products (mean rating near 4). These findings demonstrate how new age stores have the power to attract consumer interest.

The New Age market includes an array of topics and items such as crystals, herbs, incense, aroma therapy products and tarot cards. As well as books on New Age subjects such as these topics, stores also provide healing services and classes; for instance Azure Green in Manasquan NJ provides both tarot readings and aromatherapy consultations in addition to selling books and smudge sticks (a bundle of dried herbs used during spiritual ceremonies).

Books

New Age stores typically carry spiritual and wellness products like crystals, gemstones, essential oils and plants for sale at new age stores in addition to books. Some even offer services such as tarot card readings, aura photography or palm reading – you might even find inspiring decks of cards with inspiring messages!

Journeys of Life in Morgan Hill, California offers inspirational decks containing angel-related messages for stress relief. Hare notes how popular they have become.

Liss suggests retailers utilize networking tools like The Coalition of Visionary Resources, a non-profit organization comprised of 250 metaphysical wholesalers and retailers that provides a retailer’s manual and CD for starting up in the New Age market. New Age Retailer is another popular publication within this field that keeps retailers informed on new book releases as well as products available for post-New Age spirituality; New Age Retailer publishes bimonthly.

Feng Shui

Feng Shui (pronounced “fung shway”) is an ancient Chinese practice that employs spatial design to foster positive energy flow and increase overall wellbeing. Commonly referred to as new age, but really just an ancient Chinese philosophy which recognizes that your life and environment are closely tied together.

Feng shui employs dichotomies such as the yin and yang symbol to represent the energies in our world: yin refers to material aspects associated with nighttime, femininity, coldness and passivity, while yang represents spirit-related energy like daytime warmth and activity. Balancing these energy flows is key in improving your luck, wealth and overall health; so finding balance should be your goal.

Practitioners believe that increasing luck by clearing away predecessor energy in your home or office and by surrounding yourself with certain symbols or objects that bring luck can boost it significantly. Some practices such as placing mirrors at strategic spots to reflect back luck are more practical than others – for example avoiding setting up a desk in your bedroom because that goes against the principle of keeping work and leisure areas separate.